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Monetization of a sports app should be balanced with fan experience

November 21, 2017

"The balance we have to continue to strike is there are ways to monetize the app, but it's all about the fan experience so it can't become one more way to shake the last quarter out of their pants—it has to be a real benefit for fans and the way they interact with the game and the things the stadiums have to offer," said Michelle McKenna-Doyle, CIO of the NFL.

 

 

This quote is from an article published by TechRepublic, and discusses the many ways in which teams are learning how to monetize various sports apps.

 

It's important to remember that fans can see right through blatant sales tactics, and teams should be focused on the fan experience.

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