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Brands' Investments in Experiential Marketing with Teams Likely to Grow in 2018

December 4, 2017

In an age of authenticity, brands are looking to foster the creation of "wow" moments among crowds of like-minded people, and sports stadiums host the perfect settings to do so. 

 

Millennials and the younger Generation Zers are more inclined to support a brand if they feel a personal connection, and the heightened emotional atmosphere of stadiums opens the door for these interactions to occur. 

 

This, according to an article titled "The Advantage of Experiential Marketing in Sports", published on Front Office Sports, is set to be the "[marketing] storyline of 2018."

 

 

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