Having a robust online marketing strategy is key for relevant brands. Take the opportunity with your sponsors to create valuable media content that you and they can publish.
Here, a summer collegiate baseball team, The Terre Haute Rex, recorded an on-field interview with their season-long sponsor, Alorica, during an inning break.
This provides a number of benefits:
Gives your audience an interesting conversation to listen to during down time.
Provides further exposure and a chance to relay in-depth info from your sponsor to your fans.
Creates a valuable piece of media that you and your sponsor can publish to social pages to increase engagement with your audiences.
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