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Case Study: How to pull off the Sponsorship Triple Play - The Yakima Valley Pippins

September 17, 2018

The restaurant up the block, the local casino, and the neighborhood mall all invested advertising dollars into an interactive, multi-media marketing campaign hosted by the Yakima Valley Pippins baseball team in Washington State.  The Pippins have proven year after year to be the summer community entertainment option of choice to a fan base of more than 1300 local residents and business owners, and the team prides itself in creating sponsorship experiences that "run much deeper than hanging a sign on our outfield wall."

Using Micro Fantasy, fans made play-by-play predictions on their phones for the chance to win prizes from 2nd Street Grill, Legends Casino, and Valley Mall.  Each business received over 150 hours of consistent brand exposure and clickable messaging across the season to an engaged group of fans, some of which accumulated more than 24 hours of play by the end of the season.  

2nd Street Grill received 163 hours of sponsorship impressions to 311 fans who made 5176 predictions.

Legends Casino received 150 hours of sponsorship impressions to 319 fans who made 4868 predictions.

Valley Mall received 159 hours of sponsorship impressions to 295 fans who made 4990 predictions. 

 

The Pippins were also able to identify new groups of highly engaged fans and can use this data to build upon their fan loyalty programs.

 

Interested in learning how a mobile fan experience can help your team raise more funds from sponsors and build your fan loyalty program?  Contact Karri@MicroFantasy.com to learn how Micro Fantasy can be used within your organization.

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